Shopper marketing methodologies to fit the need.
Get a wider perspective from technologies which go beyond the spoken word to understand deeper into consumer choice and allows for the greatest opportunity to optimize.
For testing packaging, the Forte Research Group has methodologies which evaluates designs in-store or in research labs. Including, setting up gondola shelving in central locations or our shopping simulator which provides best-in-class images, for times when product mockups are not available.
Will your marketing efforts engage your consumer? Is your communication on target? In addition to spoken responses, our Biometrics & Behaviometrics collect the unspoken responses: