Shopper marketing methodologies to fit the need.
Get a wider perspective from technologies which go beyond the spoken word to understand deeper into consumer choice and allows for the greatest opportunity to optimize.
![Home](http://insightsshopper.com/wp-content/uploads/2018/03/Tree.png)
Package Testing
For testing packaging, the Forte Research Group has methodologies which evaluates designs in-store or in research labs. Including, setting up gondola shelving in central locations or our shopping simulator which provides best-in-class images, for times when product mockups are not available.
Shopper Merchandising
![Shopper](http://insightsshopper.com/wp-content/uploads/2018/03/Shopper.jpg)
Will your marketing efforts engage your consumer? Is your communication on target? In addition to spoken responses, our Biometrics & Behaviometrics collect the unspoken responses:
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Eye Tracking
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Copy Readership
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Engagement
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Emotion
Social Contact