What is 360 eye tracking?

A nimble system which records all consumer touchpoints.

An advanced eye tracking system capturing 2x the number of images

It’s eye tracking that travels beyond recording gaze and examination order, but additionally identifying readership of copy.  While the industry standard is 60 images per second, our systems are configured to collect double, allowing for greater detail of the item viewed and discerning the difference between gaze and copy readership.

Mobile eye tracking