Package Testing 2018-03-30T15:26:04+00:00

Get a wider perspective from technologies which go beyond the spoken word to understand deeper into consumer choice.

It is a combination of the latest technology with skilled experience.  Our shopper marketing methodologies transcend beyond what the consumer does – but why they’re doing it.
Unobtrusively we collect what the consumer views, the engagement level and driving emotion. And, this key data is captured as the consumer is making their purchase decisions.
Evaluation of current to proposed designs
The Forte Research Group offers validated methodologies which provide the strengths of the current design through launching your revised packaging with confidence.

SIMULATED SHOPPER SYSTEM

  • Best-In-Class Images
  • Video aids in placing the consumer in the environment
  • Interactive – Consumer can zoom-in, rotate and select items for purchase

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